“Don’t find customers for your products, find products for your customers.” – Seth Godin
Businesses are transforming our lives, experiences and our futures. From innovative ideas, models and products that make our lives more enjoyable and meaningful to creating mutual value, the business world have gone through a transformative growth. In the early days as documented in history, business was about trading what individuals had for what they didn’t have. That was barter trade and in an economy it ensured people had all they needed and had confidence in the ability of others in their ecosystem to fulfill their end of the trade. It worked seamlessly until a new era emerged following industrialization. Over this period it was an exploitative regime with corporations and businesses keen on the product being bought by customers regardless of whether it had value for them or not. This saw the role of governments heightened as defendants of the public and there was some level of confidence in governments. This is changing and it’s the basis for which I felt the urge to pen this piece down.
Globally, confidence and trust in governments is dwindling as reported by the Center for Public Impact, the non-profit foundation for Boston Consulting Group. In line with this, there is a growing appreciation of social impact as a key component of businesses by consumers. It’s on this premise that different insight reports by consulting firms such as McKinsey, PwC, Deloitte among others point towards growth in companies and market value for companies that commit to doing good. The social responsibility of businesses is playing a critical role. In a research by Shelton Group, this trend is noted among millenials with 90% buying brands whose social and environmental practices they trust.
These trends have been mapped by brand positioning strategies as well ranging from: Functional features (1970’s), Emotional benefits (1980’s), Value-added services (1990’s), Integrated user experiences (2000’s) and Brand purpose (2010’s). In the last phases we’ve witnessed an increase in the number of companies getting involved in corporate social responsibility (CSR) activities which happens to be a form of charity. It helped companies appeal to the emotional and sentimental needs of the communities and customers which played out to their advantage. However, with more customers being woke, companies will not only have to be charitable but pursue a cause they believe in and do it with the society in mind. In my perspective, charity is expensive in the long run as it doesn’t play to the tune of your operations but serves as a measure to get to your customers without necessarily getting a way to obtain insights to improve your offering. It thwarts growth and improvement.
On the other hand, anchored value and purpose at the core of a company’s operations serves as a key piece in driving sustainable growth. It offers companies an opportunity to drive transformational development in the communities they serve while making money like the e.g. the model that Ray Anderson used in transforming Interface, carpet making company. This is the basis of the transition and focus on shared value as a key principle in businesses where there is an intersection between the company offering and societal need that nurtures a mutually benefitting relationship. I believe this realization has been the driver behind the proliferation of social enterprises that integrate the values of NGOs but at the same time acknowledge they don’t have to be dependent on donations and therefore look for ways to create impact in sustainable ways.
In the coming years, we’ll witness and appreciate the growing role of corporations in our lives driven by dwindling government trust, heightened social consciousness globally, changing business models and growing sense of responsibility. With these trends then it will be upon businesses and business leaders to align for valuable contribution of their companies to the customers they serve. This is one thing that I have always envied about Johnson & Johnson as was inscribed in their Credo 75 years ago by Robert Wood, a member of the founding family. A commitment to put the needs and well-being of the people they serve first.
“Our well-being is our shared responsibility. It’s time to lead with our hearts to put purpose and reputation before profit and returns. Then, we’ll be the hope that humanity so needs.”
3 thoughts on “Our Common Future Shaped by Businesses”
Hi there.
the-spark.co.ke, Thanks for keeping a thoughtful corner of the internet alive.
I recently published my ebooks and training videos on
https://www.hotelreceptionisttraining.com/
They feel like a hidden gem for anyone interested in hospitality management and tourism. These ebooks and videos have already been welcomed and found very useful by students in Russia, the USA, France, the UK, Australia, Spain, and Vietnam—helping learners and professionals strengthen their real hotel reception skills. I believe visitors and readers here might also find them practical and inspiring.
Unlike many resources that stay only on theory, this ebook and training video set is closely connected to today’s hotel business. It comes with full step-by-step training videos that guide learners through real front desk guest service situations—showing exactly how to welcome, assist, and serve hotel guests in a professional way. That’s what makes these materials special: they combine academic knowledge with real practice.
With respect to the owners of the-spark.co.ke who keep this platform alive, I kindly ask to share this small contribution. For readers and visitors, these skills and interview tips can truly help anyone interested in becoming a hotel receptionist prepare with confidence and secure a good job at hotels and resorts worldwide. If found suitable, I’d be grateful for it to remain here so it can reach those who need it.
Why These Ebooks and Training Videos Are Special
They uniquely combine academic pathways such as a bachelor of hospitality management or a advanced hotel management course with very practical guidance on the hotel front desk job duties. They also cover the hotel front desk job description, and detailed hotel front desk tasks.
The materials go further by explaining the hotel reservation process, check-in and check-out procedures, guest service handling, and dealing with guest complaints—covering nearly every situation that arises in the daily business of a front office operation.
Beyond theory, my ebooks and training videos connect the academic side of resort management with the real-life practice of hotel front desk duties.
- For students and readers: they bridge classroom study with career preparation, showing how hotel and management course theory link directly to front desk skills.
- For professionals and community visitors: they support career growth through interview tips for receptionist, with step-by-step questions to ask a receptionist in an interview. There’s also guidance on writing a strong receptionist job description for resume.
As someone who has taught resort management for nearly 30 years, I rarely see materials that balance the academic foundation with the day-to-day job description of front desk receptionist in hotel so effectively. This training not only teaches but also simulates real hotel reception challenges—making it as close to on-the-job learning as possible, while still providing structured guidance.
I hope the owners of the-spark.co.ke, and the readers/visitors of the-spark.co.ke, will support my ebooks and training videos so more people can access the information and gain the essential skills needed to become a professional hotel receptionist in any hotel or resort worldwide.
Thanks again for all the work you do here.
Hello!
the-spark.co.ke, Thanks for the time and heart you put into posting and moderating.
I recently published my ebooks and training videos on
https://www.hotelreceptionisttraining.com/
They feel like a standout resource for anyone interested in hospitality management and tourism. These ebooks and videos have already been welcomed and found very useful by students in Russia, the USA, France, the UK, Australia, Spain, and Vietnam—helping learners and professionals strengthen their real hotel reception skills. I believe visitors and readers here might also find them practical and inspiring.
Unlike many resources that stay only on theory, this ebook and training video set is closely connected to today’s hotel business. It comes with full step-by-step training videos that guide learners through real front desk guest service situations—showing exactly how to welcome, assist, and serve hotel guests in a professional way. That’s what makes these materials special: they combine academic knowledge with real practice.
With respect to the owners of the-spark.co.ke who keep this platform alive, I kindly ask to share this small contribution. For readers and visitors, these skills and interview tips can truly help anyone interested in becoming a hotel receptionist prepare with confidence and secure a good job at hotels and resorts worldwide. If found suitable, I’d be grateful for it to remain here so it can reach those who need it.
Why These Ebooks and Training Videos Are Special
They uniquely combine academic pathways such as a bachelor of hospitality management or a advanced hotel management course with very practical guidance on the hotel front desk job duties. They also cover the hotel front desk job description, and detailed hotel front desk duties and responsibilities.
The materials go further by explaining the reservation systems in hotels, check-in and check-out procedures, guest relations, and practical guest service recovery—covering nearly every situation that arises in the daily business of a front office operation.
Beyond theory, my ebooks and training videos connect the academic side of resort management with the real-life practice of hotel front desk duties and responsibilities.
- For students and readers: they bridge classroom study with career preparation, showing how hotel and management course theory link directly to front desk skills.
- For professionals and community visitors: they support career growth through interview tips for receptionist, with step-by-step questions to ask a receptionist in an interview. There’s also guidance on writing a strong receptionist description for resume.
As someone who has taught resort management for nearly 30 years, I rarely see materials that balance the academic foundation with the day-to-day hotel front desk job requirements so effectively. This training not only teaches but also simulates real hotel reception challenges—making it as close to on-the-job learning as possible, while still providing structured guidance.
I hope the owners of the-spark.co.ke, and the readers/visitors of the-spark.co.ke, will support my ebooks and training videos so more people can access the information and gain the essential skills needed to become a professional hotel receptionist in any hotel or resort worldwide.
Thanks again for all the work you do here.
Hey there.
the-spark.co.ke, Your consistency and kindness in this space don’t go unnoticed.
I recently published my ebooks and training videos on
https://www.hotelreceptionisttraining.com/
They feel like a hidden gem for anyone interested in hotel and management. These ebooks and videos have already been welcomed and found very useful by students in Russia, the USA, France, the UK, Australia, Spain, and Vietnam—helping learners and professionals strengthen their real hotel reception skills. I believe visitors and readers here might also find them practical and inspiring.
Unlike many resources that stay only on theory, this ebook and training video set is closely connected to today’s hotel business. It comes with full step-by-step training videos that guide learners through real front desk guest service situations—showing exactly how to welcome, assist, and serve hotel guests in a professional way. That’s what makes these materials special: they combine academic knowledge with real practice.
With respect to the owners of the-spark.co.ke who keep this platform alive, I kindly ask to share this small contribution. For readers and visitors, these skills and interview tips can truly help anyone interested in becoming a hotel receptionist prepare with confidence and secure a good job at hotels and resorts worldwide. If found suitable, I’d be grateful for it to remain here so it can reach those who need it.
Why These Ebooks and Training Videos Are Special
They uniquely combine academic pathways such as a bachelor’s degree in hospitality management or a advanced hotel management course with very practical guidance on the front desk agent description. They also cover the hotel front desk job description, and detailed hotel front desk duties and responsibilities.
The materials go further by explaining the hotel reservation process, hotel check-in, check-out flow, guest relations, and practical guest service recovery—covering nearly every situation that arises in the daily business of hotel reception.
Beyond theory, my ebooks and training videos connect the academic side of hospitality management studies with the real-life practice of hotel front desk duties and responsibilities.
- For students and readers: they bridge classroom study with career preparation, showing how hotel and management course theory link directly to front desk skills.
- For professionals and community visitors: they support career growth through interview tips for receptionist, with step-by-step questions to ask a receptionist in an interview. There’s also guidance on writing a strong receptionist description for resume.
As someone who has taught hotel and management courses for nearly 30 years, I rarely see materials that balance the academic foundation with the day-to-day hotel front desk job requirements so effectively. This training not only teaches but also simulates real hotel reception challenges—making it as close to on-the-job learning as possible, while still providing structured guidance.
I hope the owners of the-spark.co.ke, and the readers/visitors of the-spark.co.ke, will support my ebooks and training videos so more people can access the information and gain the essential skills needed to become a professional hotel receptionist in any hotel or resort worldwide.
Thanks again for all the work you do here.